Thank you for joining us at Pronti!
By using and visiting this website and/or our app you agree to our Terms & Conditions and Privacy Policy. Please read them carefully and feel free to reach out to us if you have any questions.
At Pronti AI Inc. (“Pronti,” “we,” “us,” or “our”), privacy matters to us. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you use the Pronti website, Pronti mobile applications, including Pronti Outfit Maker and Selfie Outfit Diary / Diary Selfie, PAI AI stylist features, digital closet features, selfie outfit diary features, outfit planning tools, subscription services, credits, shopping or affiliate features, and any related products or services that link to this Privacy Policy (collectively, the “Services”).
This Privacy Policy should be read together with our Terms of Service.
If you do not agree with this Privacy Policy, you should not use the Services.
This Privacy Policy applies to personal information that Pronti collects, uses, or discloses through the Services.
“Personal information” means information about an identifiable individual, or information that may reasonably be linked to an identifiable individual. This may include information such as your name, email address, account information, photos, uploaded closet items, selfies or outfit photos, style preferences, app usage information, device information, purchase information, support communications, and other information described below.
This Privacy Policy does not apply to third-party websites, apps, retailers, payment providers, app stores, AI providers, analytics providers, or other third-party services except where we describe how we share information with them.
The Services are not intended for children under the age of 13.
We do not knowingly collect, use, or maintain personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information and close or restrict any account used exclusively by that child, unless retention is required or permitted by law.
If you are under the age of majority in your jurisdiction, you may use the Services only with the involvement and consent of a parent or legal guardian.
Parents or guardians who believe that a child has provided personal information to Pronti may contact us using the details in Section 22.
Depending on how you use the Services, we may collect the following categories of personal information.
We may collect information such as:
We may collect information that you upload, create, or provide through the Services, including:
If you use PAI or other AI features, we may collect:
We may automatically collect information such as:
If you purchase a subscription, credits, or other paid features, we may collect or receive information such as:
Pronti generally does not directly collect or store full credit card numbers where payment is handled by the Apple App Store, Google Play Store, or another third-party payment provider.
If you enable optional features, we may collect or process information such as:
We use this information only where needed to provide the relevant feature, subject to your device settings and permissions.
When you contact us, respond to communications, submit feedback, or request support, we may collect:
We may receive information from third parties, such as:
We only use this information in accordance with this Privacy Policy and applicable law.
We collect personal information in the following ways:
We may use personal information for the following purposes:
The Services may include AI features, including PAI, Pronti’s AI stylist chat and related AI styling functionality.
When you use PAI or other AI features, we may process your messages, attached images, closet items, preferences, diary records, outfit history, and related context to generate responses, recommendations, outfit ideas, packing suggestions, diary support, and other AI outputs.
We may use automated and manual systems to review, classify, moderate, evaluate, debug, and improve AI inputs and outputs for purposes such as:
AI outputs may be inaccurate, incomplete, unexpected, or unsuitable. PAI is not a human stylist, medical professional, therapist, lawyer, financial advisor, employment advisor, or safety professional.
Where we use de-identified, aggregated, or otherwise privacy-protective information derived from use of the Services to improve our products, recommendations, safety systems, and AI functionality, we do so in accordance with this Privacy Policy and applicable law.
We will not knowingly use personal information for purposes that are incompatible with this Privacy Policy unless we obtain consent or are otherwise permitted or required by law.
Pronti’s Services may involve uploading, storing, and processing images, including clothing photos, closet item photos, outfit photos, selfies, full-body or partial-body outfit photos, and diary photos.
We may process these images and related metadata to:
Selfie Outfit Diary / Diary Selfie features are intended to help users record and organize their own outfits and style history. You should not upload images of other people unless you have the necessary rights, permissions, and consent to do so.
You should not upload nude, sexual, exploitative, abusive, hateful, unlawful, or otherwise harmful images or content.
Pronti may offer an optional feature that allows you to connect your Gmail or Google account to help locate purchase receipt emails and display clothing or accessory images from those receipts so that you can add items to your closet.
This feature is optional. If you choose to use it:
Pronti’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Human access to Google user data, if any, will be limited to circumstances permitted by Google’s policies and applicable law, such as with your consent, for security purposes, to comply with law, or for necessary internal operations.
You can revoke Google account access through your Google account settings.
Where you make purchases through the Apple App Store, Google Play Store, or another third-party app store or payment provider, your payment information is generally processed by that provider, not directly by Pronti.
We may receive and process information needed to confirm, manage, or troubleshoot your subscription, purchase, renewal, cancellation, refund, entitlement, or credit balance.
This may include app-store receipts, purchase tokens, subscription status, product identifiers, transaction identifiers, renewal status, cancellation status, refund information, chargeback information, and related account information.
We use this information to:
The Services may include shopping recommendations, product suggestions, promotional offers, special deals, retailer links, affiliate links, or links to Third Party Sellers.
If you click a shopping link, affiliate link, promotional offer, or Third Party Seller link, we or our partners may process information such as:
Pronti may receive a commission, referral fee, affiliate payment, advertising fee, or other benefit if you click on certain links, use certain offers, or purchase products or services from Third Party Sellers through the Services.
Purchases from Third Party Sellers are governed by the Third Party Seller’s own terms and privacy policy. Pronti is not responsible for the privacy practices of Third Party Sellers.
We may use analytics, diagnostics, crash reporting, performance monitoring, cookies, pixels, software development kits, and similar technologies to understand how the Services are used and to improve reliability, security, and product performance.
These tools may collect information such as:
We may use service providers such as analytics and crash-reporting tools to help us collect and understand this information.
Where required by law or platform rules, we will provide notice and obtain consent for cookies, tracking, analytics, advertising, or similar technologies.
You may be able to manage cookies through your browser settings, device settings, app permissions, or consent tools made available through the Services.
Some features may require or benefit from device permissions.
Depending on the feature and your choices, Pronti may request access to:
We use permission-based information only to provide, support, secure, improve, and personalize the relevant Services.
For example:
You can manage device permissions through your device settings. If you disable permissions, some Services may not work as intended.
We do not sell your personal information.
We may share personal information in the following circumstances:
We may share personal information with service providers that help us provide, operate, secure, analyze, improve, and support the Services. These may include:
Service providers are permitted to use personal information only as needed to provide services to Pronti or as otherwise permitted by applicable law and contract.
We may share or receive information with Apple, Google, payment processors, and related providers to process purchases, subscriptions, refunds, credits, entitlements, fraud prevention, and app-store compliance.
If you interact with shopping features, affiliate links, product recommendations, promotional offers, or Third Party Sellers, information may be shared with or collected by those third parties to provide the link, offer, attribution, or transaction.
We may disclose personal information if we believe in good faith that disclosure is reasonably necessary to:
We may disclose or transfer personal information in connection with a proposed or completed merger, acquisition, financing, reorganization, sale of assets, bankruptcy, change of control, or similar business transaction. If this happens, we will take reasonable steps to ensure that personal information continues to be protected in a manner consistent with this Privacy Policy, unless otherwise permitted by law.
We may share personal information with your consent or at your direction.
We may use or share aggregated, anonymized, or de-identified information that does not reasonably identify you, including for analytics, research, product improvement, business reporting, marketing, and other lawful purposes.
Pronti is based in Canada, but we may process, store, or access personal information in Canada, the United States, the United Kingdom, the European Economic Area, or other jurisdictions where Pronti or our service providers operate.
Personal information processed or stored outside your province, state, or country of residence may be subject to the laws of that jurisdiction, including lawful access by courts, law enforcement, regulators, or government authorities.
Where required by applicable law, we use appropriate contractual, technical, and organizational measures to protect personal information transferred across borders.
We retain personal information for as long as reasonably necessary to provide the Services, fulfill the purposes described in this Privacy Policy, comply with legal, tax, accounting, app-store, security, fraud-prevention, and contractual obligations, resolve disputes, enforce our agreements, and protect our rights and users.
Retention periods may vary depending on the type of information and the reason it is collected.
For example:
When personal information is no longer needed, we will delete, anonymize, de-identify, or securely retain it only as permitted or required by law.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, loss, or destruction.
These safeguards may include access controls, encryption, authentication, logging, monitoring, secure development practices, and contractual protections with service providers.
No method of transmission or storage is completely secure. We cannot guarantee absolute security of personal information.
You are responsible for maintaining the security of your account credentials and for using appropriate security settings on your devices.
Depending on where you live, you may have rights to:
To exercise privacy rights, contact us using the details in Section 22.
We may need to verify your identity before responding to a request. We may refuse, limit, or delay a request where permitted or required by law, including where information must be retained for legal, security, fraud-prevention, accounting, dispute-resolution, app-store, or operational reasons.
If you withdraw consent or request deletion, some Services may no longer work or may no longer be available to you.
You may receive marketing communications from Pronti where permitted by law and your communication preferences.
You can opt out of marketing emails by using the unsubscribe link in the email or by contacting us.
Even if you opt out of marketing communications, we may still send service-related, transactional, legal, safety, account, subscription, security, or administrative messages.
Some Services may allow you to share content publicly, with other users, or through community features.
If you choose to share content publicly or with other users, that content may be visible to others and may no longer be confidential. This may include outfit images, comments, profile information, community posts, or other content you choose to share.
You should not share personal information, images of others, or sensitive information unless you have the necessary rights and consents.
Where technically feasible and legally appropriate, you may request removal or restriction of shared content by contacting us or using tools provided in the Services.
The Services may contain links to third-party websites, apps, products, services, retailers, affiliate partners, app stores, payment providers, AI providers, analytics providers, or other third parties.
This Privacy Policy does not apply to third-party services. We are not responsible for the privacy practices, security, content, or policies of third parties.
You should review the privacy policies and terms of any third-party services you use or access.
We may update this Privacy Policy from time to time to reflect changes in our Services, practices, technology, legal requirements, or business needs.
We will post the updated Privacy Policy on our website or within the Services and update the revision date above.
Where required by law, we may provide additional notice or request consent for material changes.
Your continued use of the Services after the updated Privacy Policy becomes effective means that you acknowledge the updated Privacy Policy, subject to any rights you may have under applicable law.
Pronti welcomes your questions and comments about this Privacy Policy and our privacy practices.
You may contact our Privacy Officer at:
CEO, Pronti AI Inc.
FL2, 280 Joseph St
Kitchener, ON Canada N2G 4Z5
privacy @ pronti.app